There’s something about it. I often can’t put my finger on it. But when I see it, I know it.
The unique styles and interpretations infused in jewelry designs by Israeli artists tug at me. I can sense when a piece of jewelry is from Israel…there’s just something that flows from the design that connects with my eye, and my heart. I know that it comes from a place far away; a place that I love.
Working with Israeli jewelry artists is an aesthetically pleasing way to implement a core philosophy of mine. I fully believe that pro-Israel Americans have an obligation to fight the boycott wars being waged against Israel. Those who view these as just actions, do not understand, nor do they want to understand, what Israel is all about. These same people do not recognize nor appreciate how their lives are dramatically improved because of the contributions Israelis make to the global society. Every single day.
It’s hard for an individual to stand up to something that is taking place on such a large scale. Calls to boycott Israeli products, academics, scientists, musicians (the list goes on) happen across the planet. But a single person can make a difference and feel they’ve made a huge contribution in fighting what can only be called economic and artistic anti-Semitism.
My goal is help people engage in Economic Zionism. The concept is that with a single purchase of a product from Israel, a person makes a pro-active statement that they are standing up to hate.
For me, the vehicle is beauty. And that’s why I work with jewelry designers. Bringing the handiwork of artists from geographically significant places in Israel to American supporters is an endeavor of love.
Our artists live and work in Jerusalem, the eternal capital of the State of Israel. Some live in the ancient neighborhoods located in Judea and Samaria. Another lives near the Sea of Galilee and she is inspired by the biblically important significance of this body of water. Another lives on the bucolic Golan Heights where, in spite of threats from terrorists in southern Lebanon or from the war in Syria, she leads an incredibly normal life creating some of the most magnificent jewelry using ancient Roman Glass. And of course, the thriving metropolis of Tel Aviv produces some of our artists who are influenced by the modernity of their city while still infusing antiquity in their designs.
For me, the business and mission is personal. It’s my way to connect Americans to Israel, to give them a simple and direct way to fight the boycotts of Israel. It’s a way for me to meet people from all corners of my country and for us to share a common love of Israel.